This is confusing me. In Lewisham, opposite the clock tower, there's the old RACs building which stood next door to the now-disappeared department store Chiesmans. From the dates engraved on the tower, as well as by the style of architecture, this building was there by 1933.
Clearly, there's no point in putting up a sign where it can't be seen. Two possibilities spring to mind. First, that the advert preceded the Royal Arsenal Cooperative Society building. But this would make the sign 80 years old. Surely paint wouldn't have lasted that well.
Second possibility: the sign was put there deliberately to be seen by RACS customers as they went up and down the stairs, assuming that the stairwells to the upper sales floor ran down to that side of the building. Something in the back of my mind tells me that this is the correct explanation. However, the windows running along that side are small and none too plentiful. Even if the stairs did run up that side of the building, no one would have got a good view.
Does anybody know the answer?
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